Case Studies and Content
How Audiense Developed a Deep Understanding of Customers Thanks to Adrienne at BBP
Most buyer personas aren’t very good The team at Audiense is in the business of helping their customers understand their audience, so they know how impactful well-developed buyer personas can be. The problem? Most buyer personas aren’t very good. According to Carlos,...
How WebPageTest Developed a Deep Understanding of Users Early On, Thanks to BBP
Objectives When Catchpoint, a unified platform for monitoring digital experiences, acquired WebPageTest in 2020, the team wanted to better understand WebPageTest’s users. After all, visitors of all kinds could visit webpagetest.org, enter their URLs, and get an idea...
Human Behavior <> Marketing- What is Burnout and How do you Heal from it?
This vol was sent to subscribers on June 27th. Want the newsletter sent to your inbox? Sign up here ---> Human Behavior <> Marketing Hey ya'll, I started reading up on burnout last December, and what I learned then has helped me navigate and regulate...
Burnout: How to Prevent it and Heal From It
One Science! study discovers the three symptoms of burnout, and the best ways to recover and heal from Burnout.
How Your Cynical Outlook is Affecting Your Income
Connecting 'Cynical Beliefs About Human Nature and Income' Study and Entrepreneurship The Study: ‘Cynical Beliefs About Human Nature and Income’ used 5 separate studies that surveyed over 17,000 people across 41 countries. The Findings: The more cynical you...
How to Speak to Your Customers To Generate Growth
I’ll admit it’s not an easy thing to pick up the phone and have a conversation with a stranger. There is a lot that could go wrong: awkward silences or you call the guy who’s everyone’s best friend and will never get off the phone, or it could turn out to all be a...
Create a Clear Content Strategy for your SaaS Company
Content creation is a beast that dominates every industry. The amount of content being created in a day is mind-blowing. But sadly, most of this is just noise. Value added and strategic content is very rare. So much so, that 55% of B2B marketers say they are unclear...
Content Really is King: Learn the Content Strategy that Will Boost your Business
Back in the baby-era of the internet, Bill Gates said, “content is King,” and man was he ever right. From the beginning of url’s and websites, developing content that is new and relevant has been the golden star of achievement. Then Google came around and...
How Being A Good Thief Will Help Your Business
"Every great teacher is a good thief." I was walking down the hall with a new colleague of mine, it was probably my first day of my brand new career, a high school English teacher. We were making small talk about our curriculum, and I mentioned one of the novels I was...
You Need A Freelance Writer And Here’s Why
Let’s begin with the basics. What is a freelance writer? A freelance writer is a professional for hire with the skills and expertise to write for a variety of subjects, genres, and professions. In many cases, they are solopreneurs working for themselves and running...