by adriennenakohl | Oct 28, 2022 | Portfolio
Most buyer personas aren’t very good The team at Audiense is in the business of helping their customers understand their audience, so they know how impactful well-developed buyer personas can be. The problem? Most buyer personas aren’t very good. According to Carlos,...
by adriennenakohl | Oct 28, 2022 | Portfolio
Objectives When Catchpoint, a unified platform for monitoring digital experiences, acquired WebPageTest in 2020, the team wanted to better understand WebPageTest’s users. After all, visitors of all kinds could visit webpagetest.org, enter their URLs, and get an idea...
by adriennenakohl | Jul 8, 2020 | Portfolio
This vol was sent to subscribers on June 27th. Want the newsletter sent to your inbox? Sign up here —> Human Behavior <> Marketing Hey ya’ll, I started reading up on burnout last December, and what I learned then has helped me navigate and regulate...
by adriennenakohl | Jan 14, 2020 | Portfolio
The Study: Narratives of burnout and recovery from an agency perspective: A two-year longitudinal study Stela Salminena,⁎, Elena Andreoua, Juha Holmaa, Mika Pekkonenb, Anne MäkikangasaThe Process: The study followed four participants for over two years- from...
by adriennenakohl | Jan 7, 2020 | Portfolio
Connecting ‘Cynical Beliefs About Human Nature and Income’ Study and Entrepreneurship The Study: ‘Cynical Beliefs About Human Nature and Income’ used 5 separate studies that surveyed over 17,000 people across 41 countries. The Findings: The more...
by adriennenakohl | Sep 10, 2018 | Portfolio
I’ll admit it’s not an easy thing to pick up the phone and have a conversation with a stranger. There is a lot that could go wrong: awkward silences or you call the guy who’s everyone’s best friend and will never get off the phone, or it could turn out to all be a...
